Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers is a handy guide designed for managers, executives, consultants, entrepreneurs, and all those seeking to bring about a useful change in their organization. Times change rapidly, with new developments always around the corner. Businesses need to up their game and develop new strategies if they don’t want to be left behind. The book presents helpful strategies, ideas and tools to improve your business and get ahead of competitors. Business Model Generation is created with the help of 470 "Business Model Canvas" practitioners from 45 countries across the world, to give your organisation a well-rounded, truly global approach. These leading business thinkers put their heads together to explain the most common Business Model patterns, which can be interpreted and adapted to suit your own context. The ideas presented by them are feasible and easy to implement in your company. They aim to instruct the user how to understand, systematically design, and implement a game–changing business model, or analyse and reinvent an old one. It explains concepts such as how to understand your customer, partners, distribution channels, costs, revenue streams, and core value propositions. The book features practical and user-friendly techniques used by leading companies worldwide such as 3M, Capgemini, Ericsson, and Deloitte, among others. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers was published by John Wiley & Sons in the year 2010. The book is available in paperback.